Quoting boostedinaz:
As for fees that's how it goes guys. The time and energy to put on an event like this isn't free. In fact I bet it cost well over the 2250.00 they are getting from the entry price. /ubbthreads/images/graemlins/banghead.gif
If that's the case then this promises to be another small-time Sunday afternoon event. Something tells me it ain't.
Trust me, the sponsors are going to milk this event for all it's worth unless they're marketing midgets, which I highly doubt. And in this day and age of social media as a powerful tool, I suspect that by the time August rolls around the atmosphere will be circus-like, which is just the way the sponsors want it. And with that come the tangible and intangible benefits worth tens of thousands of dollars these sponsors will reap before, during and well after the event. These guys have figured out the cost/benefit. The publicity, brand awareness and goodwill alone is huge.
So the fact that they're sticking a $225 tab to their geese that will be laying the golden eggs is beyond me. It's almost insulting like someone else posted here. Either these guys have no idea or experience in event marketing and are hedging their bets or are just plain pure car buffs that don't really need all the hoopla and just want this to be a "club" thing.